So, I feel like I’m a tad late to the ChatGPT party having only signed up a couple of weeks ago. (And if you haven’t yet, welcome. I hope I don’t spoil anything for you).

Initial thoughts: Hot damn. Why google something specific hoping the exact answers are out there on the web, when you can ask a bot inside your computer the same thing, but get a more tailored, personalised result? And then ask it to use only X amount of words. Or put on an accent for me too, why don’t ya? And. And And.
(Somewhere out there the OpenAI creators are slapping their palms against their foreheads going, “Is this seriously all she’s using our universe-changing mega-machine for?!” But don’t tell them I’ve also asked it to tell me some jokes and other mundane requests out of interest.)

Anyway, this story isn’t all about the chatbot and what it can do, or whether or not it’ll take my job soon, this post is about just one specific request I asked it shortly after signing up, and honestly. It’s still my favourite result.

So basically. I wanted to see what ChatGPT could do for me when it comes to writing future branding or illustration-based blog posts (as I’m notoriously slow at all this word stuff, but don’t worry, I’m also not sold on not doing it myself because how can you be authentic when you sound like a robot, right?). Anyway, you obviously need to brief the little bot properly in order for it to know what you actually want.

So, my (not that in-depth) brief went as follows:

“Write a blog post in a humourous tone about why a business's branding is the worst.”

Apologies, but the more excited I was getting from using the bot for the first time, the worse my English seemed to get, so excuse me if that sentence sounds a tad questionable. I’d also initially asked it to write this in a sarcastic tone, but it scolded me for wanting to be mean (or something along those lines), so I rephrased it to “in a humourous tone”, so we got there in the end. But, while being super impressed and chuckling unexpectedly at this robot’s snarky essay, I did notice that the result was written in American English. So I had to ask it to pretty-please re-write it using Australian English instead - just to be uber specific although British English might’ve been better because this was the result…

Enjoy.

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Logo Schmogo: Why Your Business Needs a Memorable Branding Strategy

Branding: it’s the bane of every business owner's existence. Who needs to worry about creating a unique and recognisable visual identity when there are so many other important things to do, like counting the cracks in the ceiling or staring off into space?

Let's be fair dinkum, branding is just a fancy way of saying, "We're gonna spend a ton of money on something that won't actually make us any more money." And who wants that, mate?

I mean, who cares if your logo looks like a hot mess and your website is straight outta the early 2000s, right? As long as your products or services are tops, who cares about the rest? (Wrong, cobber!)

In all fairness, branding is the first impression that potential customers will have of your business, and we all know first impressions are everything (except for maybe second and third impressions, but who's counting?).

A well-designed branding strategy can help establish credibility, create a memorable and recognisable visual identity, and differentiate your business from the competition. But why bother with all that when you can just settle for a boring, uninspiring logo that's about as unique as a plain white T-shirt?

And let's not forget about the ripper opportunities that come with having a subpar brand. Like blending in with every other business in your industry, or attracting only the customers who don't care about the visual appeal of a business. I mean, who needs to stand out in a crowded market when you can just blend in like a chameleon in a sea of rocks?

In conclusion, if you're looking for a surefire way to make your business look average and forgettable, then skip the branding. But if you wanna set yourself apart and make a lasting impression on your target audience, then invest in a well-designed branding strategy. Trust us, your business (and your bank account) will thank ya, mate.

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So, there you have it.

A bot wrote a pretty damn good blog post for me (but just the bold stuff above, promise).