Branding & logo designTransformative branding that builds confidence in your business and love for your brand.
Long-term valueHow your brand looks and feels is one of the most important investments you can make in your business.
New brandsFor the ready-to-make-a-mark businesses.
If you’re a new business looking to get ahead in the market with a stand-out kinda brand that will differentiate you from the start, welcome. You’re in the right place!
A strong brand that oozes personality makes people feel something for it, relate to it, trust it and then most importantly, invest in it and the amazing things your business has to offer.
RebrandsFor the established, evolving brands.
Too many businesses struggle with their brand's design and messaging for too long before they get help. That doesn't have to be you.
If you feel stuck behind a brand that isn’t resonating with your customers, bringing in growth, or you just feel totally uninspired by it, it’s time for a rebrand. Are you ready to feel excited about your business again and make a more impactful connection with your audience? Then let’s get to it!
LET’S GET STARTED!Find your perfect package
(or tailor one to suit)
basic starter kitFor Starters
Perfect for those businesses just starting out on their journey and need the branding equivalent of a strong coffee to get things started.
What’s included:-
A 1:1 strategy call where we review your Workbook answers, discuss your brand's vision and brainstorm ideas together so that we're crystal clear on the creative direction moving forward.
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DISCOVERY:
Brand Discovery Workbook for us to take a deeper look into your why and how.
1-2 x Mood boards curated with examples of the creative direction.
DESIGN:
1-2 x unique logo design concepts developed based on the chosen mood board direction.
Includes mock-ups and examples of how the logos will work in real life.
DELIVERY:
Full responsive logo suite: Primary + secondary + badge/icon for adaptability.
Logos are supplied in a comprehensive collection of versatile colour and file types to suit web and print uses.
Square logo images tailored perfectly for social media profile pictures.
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Basic primary colour palette to complement the logo.
A primary font suggestion.
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1 x Branded email signature with clickable links for professional first impressions
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A concise branded style guide PDF document with basic rules and colour codes to help keep your brand consistent going forward.
Essential brand tool kitKey Ingredients
Designed for the long run, this kit equips businesses with the essential tools needed to grow a dynamic brand that's packed with personality and function.
What’s included:-
A 1:1 strategy call where we review your Workbook answers, discuss your brand's vision and brainstorm ideas together so that we're crystal clear on the creative direction moving forward.
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DISCOVERY:
Brand Discovery Workbook for us to take a deeper look into your why and how.
1-2 x Mood boards curated with examples of the creative direction.
DESIGN:
1-2 x Unique logo suite design concepts developed to choose between, based on the chosen mood board direction.
Includes mock-ups and examples of how the logos will work in real life.
DELIVERY:
Full responsive logo suite: Primary + secondary + badge/icon for adaptability.
Logos are supplied in a comprehensive collection of versatile colour and file types to suit web and print uses.
A variety of square logo images tailored perfectly to fit as social media profile pictures.
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Comprehensive colour palette of cohesive brand colours.
Complete brand font kit and how to use them.
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8 x unique icons or 5 x detailed brand illustrations
Secondary assisting graphics/shapes to complement the brand.
A Simple looping animated GIF
1 x Seamless illustrated pattern to use across websites, packaging etc.
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Choose any 2:
1 x Email signature with clickable links
1 x Business card design
1 x Letterhead
1 x Double-sided A6 thank you card/postcard design
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A comprehensive brand guide document that outlines rules for keeping your new brand consistent and looking its best, outlining:
General logo rulings of how and when to use your suite of logos
Full colour palette with colour value breakdowns
Font rules and hierarchy
Guides for all graphic element use
Complete brand & online kitThe Works
With a comprehensive spread of foundations & online applications, this kit ensures your brand has everything it needs to grow alongside your business.
What’s included:-
A 1:1 strategy call where we review your Workbook answers, discuss your brand's vision and brainstorm ideas together so that we're crystal clear on the creative direction moving forward.
-
DISCOVERY:
Brand Discovery Workbook for us to take a deeper look into your why and how.
1-2 x Mood boards curated with examples of the creative direction.
DESIGN:
1-2 x Unique logo suite design concepts developed to choose between, based on the chosen mood board direction.
Includes mock-ups and examples of how the logos will work in real life.
DELIVERY:
Full responsive logo suite: Primary + secondary + badge/icon + favicon or adaptability.
Logos are supplied in a comprehensive collection of versatile colour and file types to suit web and print uses.
-
Comprehensive colour palette of cohesive brand colours.
Complete brand font kit and how to use them.
-
10 x unique icons or 5 x detailed brand illustrations
Secondary assisting graphics/shapes to complement the brand.
3 x Simple looping animated GIFs to use as IG stickers.
1 x Seamless illustrated pattern to use across websites, packaging etc.
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1 x Email signature with clickable links
1 x Business card design
1 x Letterhead
1 x Double-sided A6 thank you card/postcard design
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Templates:
10 x Versatile social media post templates provided in Canva for easy editing.
3 x Instagram reel covers that crop to a square in your grid.
6 x Instagram Profile highlight cover images.
A variety of square logo images tailored perfectly to fit as social media profile pictures.
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Engaging, user-friendly and brand-aligned website page design layouts to demonstrate the look and feel of your future site:
Includes layout designs of 3 x pages: Home page + About page + Contact page (design only)
Supplied as flat artwork in PDF, or interactive in Adobe XD (using placeholder images and copy, if not provided)
Does not include any development, hosting or copywriting etc.
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A comprehensive branded style guide PDF document to help with brand consistency going forward, outlining:
General logo rulings of how and when to use your suite of logos
Full colour palette with colour value breakdowns
Font rules and hierarchy
Guides for all graphic element use
WHat to expectThe step-by-step branding process
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The first step to any project is research!
Once we are both happy to go ahead working together after having the 15 min discovery Zoom call, you'll receive a Welcome Kit with all the nitty gritties along with an invoice for the 50% deposit and a contract to lock in your project.
We'll then start to delve into your business and goals, what makes you special, your target audience, the industry and your competitors. This is done by answering the Brand Discovery Workbook provided, which you fill in and return before the strategy call.
You share a Pinterest mood board of 10-20 images of your vision for your brand so I can get an idea of your style taste.
We set up the strategy call via Zoom to go over and discuss the insights together as well as your vision, and confirm the project deliverables.
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A. CONCEPT CREATION
Based on the info gathered during the Discovery Stage, I'll create two mood boards with curated examples for two separate art directions to take the project forward in. Creative ideas and sketches start to be developed once you choose between the two directions.
B. DESIGN OF LOGO & BRAND ASSETS
This is the fun creative stage of bringing the brand to life - seeing everything evolve and take shape! First we nail the logo and style direction, then the branding is applied in stages across all the different touch points that make up your new brand. Designs are presented with two different concepts to choose between and are presented in PDF presentations, aided with mock-ups for you to envision your brand in real-life situations.
C. REVISIONS & APPROVAL
Once your design selections have been made, we work together to fine-tune, finalise and sign off on all the artwork. A set number of revisions are included in your package, but additional changes can be made upon request and billed per hour (see end of document). You files will be prepared for export and final handover. The final payment invoice will be sent and is due before the next step.
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All your final branding files are packaged up neatly and handed over to you via Dropbox for download.
You are walked through your new files and how to use them (either via a recorded video or live call), so you can ask any questions and feel confident and prepared to launch your new brand into the world!
Ready to know more?Download the latest Branding Guide below
For all the details on each package and add-on options, pop your details into the form below to receive a copy of the guide sent to your inbox.
TestimonialsDon’t just take my word for it.
"My branding is everything I didn't even know I wanted and more!"
Amy was able to create a full vision from the jumbled ideas that I had. Everything was efficient, organised and speedy without being rushed. Care was taken with each detail and I could not recommend Studio Slatem highly enough and I can't wait to work together more!
— Bethany Long, Bull Breed Club
"Amy did such an amazing job, and I absolutely stood out from my competition."
Starting a new business is so daunting, and success often lies in the branding. Professional, creative and just beyond talented. Highly recommend Studio Slatem!
— Camilla Smith, Peke Me
"Amy helped to turn our dreams into a reality."
Amy has an incredible skill for taking a rough idea, and developing it into a creative and exciting final concept. Her creativity and vision turned our rough-draft concepts into a professional, exceptional and beautiful brand. Working with her was easy and stress-free, and she goes above and beyond to help you to execute your dream vision for your business.
— Tayla Pringle, Peggy’s Dog Shop
"Amy made the process really simple and kept us in the loop."
Amy has a great talent for creating one-of-a-kind brands. We briefed her with our vision for the brand and she interpreted it quickly and easily into just what we were looking for. While we are based on the opposite side of the world she made the process really simple and kept us in the loop. Highly recommend Studio Slatem.
— Lauren Hall, Nahoon
Psst… Want a great deal on the most beautifully printed business cards from MOO?
Did you know, MOO allows you to print a different cover design on each of your business cards, and at no extra cost? Crazy, right!
Choose from their luxe print finishes and paper stocks, so you leave a lasting impression along with your fancy new business cards.
Need help choosing? Or want me to do it all for you? Let me know!
