Phone showing Purina Petivity app with illustrations of people and their dogs

Purina Petivity app illustrations

Pet food giant, Purina, was looking for a series of dog and pet-owner-centric illustrations to add to their new app, Petivity. The app syncs with the brand’s smart bowl which allows you to monitor and tailor your dog’s eating and care habits based on their individual needs and data collected by the bowl.

The illustrations needed to be clean, fun and friendly but simple enough to complement the app without being distracting from the content.

The result was a suite of 15 spot illustrations that could be used across the app and marketing material to add personality and eye-catching highlights throughout.

Line illustration of woman holding small dog smiling

Client
Purina

Creative agency
Nakatomi

Category
Illustration
App icons
Website illustration

Developmental sketches of dogs and owners for Purina app

Inital developmental sketches before inking final artwork

“From our first conversation to final delivery, the project was a breeze and Amy absolutely nailed the brief. Super clear communication. She was a pleasure to work with.
Highly recommended.”

— Ben Bray, Nakatomi

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