Wild Horizons branding & illustration

Wild Horizons Adventure Co. is an outdoor adventure and travel company aimed at adventurous individuals aged 25 to 40. They wanted their new branding to capture the beauty of nature and evoke wanderlust while highlighting Wild Horizons' commitment to sustainable travel. The brief was to entice potential customers to book guided tours and experiences in stunning natural landscapes across the globe, from African Safaris to Amazon Jungle expeditions.

The result is a uniquely crafted dynamic brand identity that reflects the spirit of adventure using hand-drawn unique custom illustrations to capture the wanderlust in a natural, personalised way. The branding connects Wild Horizons Adventure Co. with their target audience and inspires them to explore nature and create unforgettable memories through immersive adventures with the tour company.