Mood boards play an important part in the creative process - setting the style, getting everyone on the same page, and making sure we’re all excited about the direction before any design work begins. It’s all about building a clear path to that final ‘wow’ moment!

Reflecting on my first full year of self-employment, I share my journey from side hustling to establishing Studio Slatem. Through clarifying my brand, networking, investing in my business, and more, here are my 7 best ideas for improving the business side of running a small biz.

Branding goes beyond logos, it's about creating a compelling backstory that resonates with your audience. Discover how Carl Jung's 12 brand archetypes can define your brand’s personality and connect emotionally with people, using examples from celebrities, pop culture, and brands to illustrate their impact.

I’m embarking on a creative journey for the whole world to see! Ok, a little dramatic, maybe. But welcome to my YouTube premiere!

10 ideas for using a single artwork as multiple branded touchpoints this Christmas! Learn how to combine the power of branding with festive cheer to create extra brand recognition while doing something different this year.

Storytelling tells a potential customer not just what you do but why you do it, and why they should care. Find out how this differentiation can transform your brand from a commodity into a meaningful and obvious choice.

Did you know that business cards are low-cost micro-gifts that you can leave in the hands of people who can help make even more business? Here are some thoughts on why these cards are still very much relevant today.

I may be a tad late to the ChatGPT party but I was super impressed when I did join! One of my first requests was for it to write a funny blog post about branding, and it’s still one of my favourite responses! Find out what it wrote…

There are a lot of things you can learn from travelling, but these lessons can be not only valuable in life, but in business and branding too.

Here are six illustrated lessons on what you can learn about branding from travelling across the world.

We chat with the sister-duo, Alana and Mish of Raw Pawz, to find out about running a small business, having strong and tail-wagging branding, and of course - making dogs and their owners happy and healthy around Australia.

If you haven’t already seen (and immediately fallen in love with) their gorgeous packaging and feel-good messaging, you’re about to!

Ten top tips to consider when choosing the best logo concept for your brand. Tips to consider your who, what and why and other research pointers to make sure the concepts you’ve been presented with are original, versatile and timeless.

Did you know that 90% of information processed by our brains is visual? Or that our brains process images 60,000 times faster than text?

Knowing this, how can you use this to your advantage when it comes to your branding? By including custom, on-brand, personality-rich illustrations! They are an extension of your brand and can hold as much significance as your brand colours and fonts when used effectively.

The process of rebranding (i.e. creating a new image and personality for your company or product) can feel like a daunting experience to take on. How do you know it’s time to take the leap? My top 5 signs it’s time…