Sassy hand-drawn illustrations for Zeug
Zeug is a fashion-inspired branding and website design studio run by Cindy who wanted to add fresh assets to her brand for a unique touch.
The goal was to create sassy, character-rich illustrations that capture the brand’s established essence and complement the current portraiture-focused fashion illustrations.
The result is a suite of six hand-drawn quirky vector line illustrations that add extra charm and memorability to the Zeug brand.
Client
Cindy Rodriguez, Zeug
Category
Website illustration
Brand illustration
Fashion illustration
STAGE 1. Moodboard and inspiration stage to understand the art direction forward
STAGE 2. Initial sketches to determine the composition and look of the illustrations
(Close up of the individual sketches)
STAGE 3. Style sample of a single illustration to determine the final look and feel
STAGE 4. Roll out of remaining illustrations to match
(In situ website mock up to show how the illustrations will complement the existing brand)
“Amy’s artistry as an illustrator and her expertise as a brand designer let me know I was receiving guidance from an expert. She listened to what I wanted to achieve and the important elements I wanted to capture and she refined those ideas to create some truly unique illustrations to take my brand to the next level. Would hire her again in an instant.”
— Cindy Rodriguez, Zeug