Mood boards, are they worth the hype?
Mood boards play an important part in the creative process - setting the style, getting everyone on the same page, and making sure we’re all excited about the direction before any design work begins. It’s all about building a clear path to that final ‘wow’ moment!
Get to know the 12 Brand Archetypes
Branding goes beyond logos, it's about creating a compelling backstory that resonates with your audience. Discover how Carl Jung's 12 brand archetypes can define your brand’s personality and connect emotionally with people, using examples from celebrities, pop culture, and brands to illustrate their impact.
How to illustrate a branded T-shirt using Fresco and a Cricut machine
In this video, we’ll be using Adobe Fresco to illustrate a custom branded t-shirt design, and a Cricut machine to transfer it onto a shirt.
Small biz festive branding tips
10 ideas for using a single artwork as multiple branded touchpoints this Christmas! Learn how to combine the power of branding with festive cheer to create extra brand recognition while doing something different this year.
How storytelling is the secret to brand success
Storytelling tells a potential customer not just what you do but why you do it, and why they should care. Find out how this differentiation can transform your brand from a commodity into a meaningful and obvious choice.
Do you still need business cards?
Did you know that business cards are low-cost micro-gifts that you can leave in the hands of people who can help make even more business? Here are some thoughts on why these cards are still very much relevant today.
A chatbot wrote this blog post, sort of
I may be a tad late to the ChatGPT party but I was super impressed when I did join! One of my first requests was for it to write a funny blog post about branding, and it’s still one of my favourite responses! Find out what it wrote…
Lessons in branding you can learn from travelling
There are a lot of things you can learn from travelling, but these lessons can be not only valuable in life, but in business and branding too.
Here are six illustrated lessons on what you can learn about branding from travelling across the world.
How to design better posts for Instagram
A jam-packed five part series of handy tips and tricks to help improve your D.I.Y design skills to create a more follow-worthy social media presence for your brand/small biz.
Small business and branding interview with the Raw Pawz team
We chat with the sister-duo, Alana and Mish of Raw Pawz, to find out about running a small business, having strong and tail-wagging branding, and of course - making dogs and their owners happy and healthy around Australia.
If you haven’t already seen (and immediately fallen in love with) their gorgeous packaging and feel-good messaging, you’re about to!
10 tips for choosing the best logo concept
Ten top tips to consider when choosing the best logo concept for your brand. Tips to consider your who, what and why and other research pointers to make sure the concepts you’ve been presented with are original, versatile and timeless.