Branding goes beyond logos, it's about creating a compelling backstory that resonates with your audience. Discover how Carl Jung's 12 brand archetypes can define your brand’s personality and connect emotionally with people, using examples from celebrities, pop culture, and brands to illustrate their impact.

There are a lot of things you can learn from travelling, but these lessons can be not only valuable in life, but in business and branding too.

Here are six illustrated lessons on what you can learn about branding from travelling across the world.

I joined the global illustration-a-day challenge this October and [drew] it through to the end despite unexpected hurdles along the way.

Did you know that 90% of information processed by our brains is visual? Or that our brains process images 60,000 times faster than text?

Knowing this, how can you use this to your advantage when it comes to your branding? By including custom, on-brand, personality-rich illustrations! They are an extension of your brand and can hold as much significance as your brand colours and fonts when used effectively.

What do you get when you make an illustrated alphabetical table of some cute, some raunchy vegetables with personalities defined by the first letter of their name? The Alphabetical Veggie-table, that’s what…

Learn how to turn simple vector illustrations into interesting seamless repeating patterns in Illustrator. The breakfast edition.