Welcome, Bienvenido, Salut, Privet, Yōkoso, Willkommen!​​​​​​​​

​​​Having recently done my first international trip in 4 years, I'd forgotten a lot of the little things that come with travelling, and more specifically… flying! The quirks, the stresses, the processes, the excitement, and the clever hacks of going through airport checks smoothly.​​​​​​​​
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And with all that time spent sitting around in airport terminals and, of course, on the plane (like the 15hrs spent on the longest flight), it got me thinking about how some of these travel lessons can apply to branding and business too.​​​​​​​​

So I made them into 6 lessons about branding:

​​​​​​​​So to summarise the 6 things from travelling that can apply to branding:

1. Don’t try to cram everything in

2. Always be early

3. Never lose sight of what matters most

4. People will pay extra for convenience

5. Invest in good equipment and help

6. It’s a lot easier to be found when you stand out

Want to talk more about branding?